Yes, it is the Jeep logo. It is what was on my screen for a test and quick.
I did not notice much of a smell, but had my box over the machine and did not turn the exhaust fan on. I was out there building something else (so within 5-10 feet of the machine) and did not smell any burning. Being that I am burning paint, I do not recommend it to be done inside though.
I can feel the engraving faintly. It did not dig in deeply, but I was using a piece of cheap $1 store picture frame class (very thin). I have an 8x10" piece I bought from Home Depot that I am just itching to etch. If it turns out well, I want to etch something I want to keep, so the design process is in full swing.